Engagement
Competitive Shelf Assessment
Side-by-side observation of nearby pharmacy and wellness shelves to see how your facings, price bands, and endcaps compare in your trading area.
Who it is for
Retailers reviewing layout, price communication, and endcap use against nearby stores.
What you receive
A photographic and written note of competitive facings with practical adjustments for your floor.
Depends on number of competitor locations and categories observed.
Included
- Agreed competitor store list and category focus
- On-floor observation notes and photos (where permitted)
- Facing and price-band comparison table
- Recommended layout and endcap adjustments
Not included
- Mystery shopping of staff service quality
- Legal advice on pricing practices
- Store renovation drawings
How the work unfolds
- Confirm trading area and competitor list
- Schedule observation visits
- Compile comparison notes
- Review findings with your store lead
How to prepare
Provide a floor plan sketch and current planogram photos of your key bays.